Wordtune

Wordtune Product Details

Wordtune by AI21 Labs is an AI writing assistant focused first on drafting, rewriting, and polishing text—not generic chat. It helps teams move from a blank page to a publishable draft faster with promptable templates, tone control, and in‑context feedback. You can ideate outlines, expand bullets into paragraphs, and transform messy notes into clear prose. Style controls adjust voice from formal to playful; rewrite modes handle paraphrasing, simplification, or elaboration; and grammar/style checks catch issues before review. For longer work, the tool keeps track of headings, snippets, citations, and brand terms so output stays consistent across pages and channels. Power users build reusable prompt frameworks for blog posts, landing pages, ad copy, emails, or product updates. Built‑in plagiarism and fact‑checking helpers reduce risk, while SEO aides propose keywords, questions, and internal links without derailing the writing flow. Integrations matter: extensions inject the assistant into browsers, docs, CMS and email; APIs or zaps push drafts to your publishing stack; and team workspaces organize briefs, versions, and approvals. Implementation tip: define tone and examples up front, collect a small ‘golden set’ of reference pieces, and iterate prompts weekly—teams typically cut production time by 40–60 % while raising consistency.