Runway Gen‑3

Runway Gen‑3 Product Details

Runway Gen‑3 by Runway is an AI video creation platform where the primary task is generating finished videos from text, audio, or media prompts not manual timeline editing. It focuses on script‑to‑screen speed with AI avatars, text‑to‑video synthesis, automatic b‑roll, and voiceover, so teams ship more content with fewer reshoots. Creation flows typically start with a script or prompt. The system selects scenes, visuals and motion presets; adds captions and voice; and lets you swap styles or aspect ratios in a click. For avatar apps, you can choose a stock presenter or train a custom one, then render localized takes across languages and brand‑safe tones. Automation handles the tedious parts: cleanup of ums/uhs, smart cuts, silence removal, beat‑synchronized captions, background replacement, and music level balancing. Templates keep brand kits consistent, while rights‑safe stock and auto‑b‑roll reduce sourcing time. Analytics show retention drop‑offs and CTA clicks so you can refine the next version. APIs and no‑code integrations trigger video generation from your CRM, CMS or product data, returning downloadable assets and metadata to your storage. Security features (consent logging, watermarking, audit trails) support enterprise governance. Implementation tip: start with a repeatable format product updates, ads, FAQs then standardize prompts and templates to compound gains. Teams commonly cut production cycles from days to hours and unlock localization at scale without studio time.