CoSchedule Marketing Calendar

CoSchedule Marketing Calendar Product Details

CoSchedule Marketing Calendar by CoSchedule is a social media management platform that centralizes planning, publishing, engagement, and reporting so teams can run social at scale without spreadsheets. The core job is social not generic marketing automation with workflows built around calendars, approvals, and multi‑profile scheduling. Content creation starts in an editorial calendar with drag‑and‑drop posts, asset libraries, UTM presets, and brand kits. You can tailor copy per network, set first comments and hashtags, and visualize campaigns across weeks. Queues and best‑time suggestions help maintain a consistent cadence across regions and languages. Engagement is handled through a unified inbox that pulls comments, DMs, mentions, and reviews into one triage view. Saved replies, assignments, collision detection, and SLA timers keep response quality high, while listening streams monitor keywords, competitors, and creators to surface opportunities and risks early. Analytics go beyond vanity metrics: breakdowns by post, channel, and campaign attribute content that drives reach, traffic, and conversions. Link shorteners and pixel helpers make tracking easier, and exportable dashboards feed weekly business reviews or client reports. Security and governance features role‑based permissions, approval chains, audit logs, and SSO protect accounts, and API/webhook integrations connect the social stack to CMS, DAM, help desk, and CRM systems. Implementation tip: define naming conventions and a content taxonomy up front; pilot with one brand and two networks; then roll out templates and approvals before adding advanced listening.